The Release Greatness song was birthed from a place of frustration and sadness. When the founder of Release Greatness, Kanisha Jackson, had her dreams of moving to New York City crushed in 2014, she was on the porch watching her daughter play. Observing how happy and innocent she looked, she had a strong desire for her daughter to never have to go through the pain she was experiencing at that time. In the midst of thinking about her desires for her daughter the song lyrics and melody just came pouring from her heart, it was never planned and she didn't write, she just took out her cellphone and opened a voice record, and captured the magic of the moment.